Vans ECO Theory Positivity Circle Vee

Eco Theory Colorway. See Circle Vee for original project.

Vans’ purpose is to enable creative expression by encouraging the “Off The Wall” spirit that comes from expressing your true self. As part of our commitment to inspire youth culture, we recognize that we have a responsibility to move towards circular products and systems that use regenerative and recycled materials, design out waste, and create systems that keep product in use and out of landfills. For the Eco Theory Circle Vee, Vans looked at every little bit that goes into making a shoe and made adjustments—from the one-piece knitted natural upper to the all-new, sculpted for all-day comfort, EcoCush™ biofoam drop-in midsole and the full-length EcoWaffle™ rubber outsole. We even developed new construction methods to reduce glues and excess material. Along with an allover print reminding us to care for the earth because it’s the only one we’ve got, this brand new lace-up shoe is just an initial step in our journey towards sustainability. ECOCUSH™ INSOLE: The brand new EcoCush™ drop-in footbed is made from 70% biobased FATES™ foam, derived from plans without sacrificing performance. This new footbed provides ultimate all-day comfort and support with a molded heel cup and arch shape. ECOWAFFLE™ OUTSOLE: This is an all-new eco rubber compound made from responsibly sourced natural rubber instead of petroleum-derived synthetic rubber. This new natural rubber compound was developed and engineered to maintain the grip and durability Vans has been known for since ’66. ORGANICALLY COTTON BLEND UPPERS: The Circle Vee upper knit is made of 47% organic cotton, 47% hemp, and 6% nylon, giving this forward-thinking shoe a natural, classic Vans DNA look and feel while reducing excess waste in the footwear manufacturing process. The upper is stitched directly onto the outsole to help reduce the amount of adhesive used, and all linings and laces utilize organic cotton, hemp, and jute natural fibers.